Brand new and used hilux The HiLux’s sales performance is unprecedented, particularly given the previous generation has been around for 10 years, and while that is not uncommon for the light-commercial segment the new version launched late last month is expected to generate a spike in sales.
Toyota Australia president Dave Buttner told GoAuto the company was targeting 40,000 local registrations for 2016, but that figure could change.
Toyota hilux vigo “Anything is always possible,” he said. “We don’t sit around the planning table saying Corolla will be number one or HiLux will be number one. We set out in the marketplace to sell as many vehicles as we can in the segment and command as much share as we possibly can.”
The design reflects the front end of the Toyota hilux exporter Premier concept and includes new slim-line LED daytime running lights and narrower headlights and grille, a more sculpted front bumper and a more “muscular” bonnet, showing off a new global design language.
Last year, Toyota sold 38,126 examples of the HiLux Down Under and is on course to record a similar figure this year, but only a relatively mild increase in interest could elevate the pick-up beyond Corolla and the Mazda3 (43,313 last year).
Year to date, Corolla has racked up 31,903 units – down 3.6 per cent on the same period last year, but still enough to lead the market, with Mazda3 next best on 29,513 (-10.8%), HiLux on 25,320 (-11.6%) and Hyundai’s i30 on 25,139 (+7.8%).
Mr Buttner confirmed that the 40,000 figure for HiLux had already been officially submitted to the total Toyota global production pool, but fluctuations in worldwide demand could release more units to Australia if the demand was higher.
The interior makeover included a focus on “comfort, spaciousness, refinement and technology”, according to Holden. 4wd single cab
The cabin includes soft-touch materials and fabrics that are made for comfort and Hilux champ double cab , says Holden, while the seats feature new inserts with tailored stitching, adding to the refinement of the Colorado’s interior.
“If we find that things start running at 100 miles per hour in the market we will have that conversation of securing extra allocation from the plant,” he said.
“It’s a feasible plan because what it depends on is how is a product going in each market. If in one market it doesn’t fire to expectations, that frees up capacity in the plant.”
Prices kick off from $20,990 plus on-road costs for the 2.7-litre petrol Workmate 4×2 single cab, cab chassis with manual gearbox, and rise to $57,990 for the 4×4 double cab pick-up SR5+ with automatic transmission and 2.8-litre diesel engine. Hilux showroom said the company had worked hard to develop a car to satisfy the demands of Australian buyers.
“Hilux importer Kenya customers use the vehicle for different purposes depending on the market,” he said.
Despite the boost in power and torque, a number of variants have maintained the same fuel economy figures as before, while others have improved slightly.
Previously, the most efficient variant was the manual 4×2 LX dual cab with fuel economy of 7.8 litres per 100 kilometres, and this is now down to 7.6L/100km.
“We’ve worked hard to make sure we have engineered greater refinement without losing any of Toyota exporter tough characteristics, off-road capability and impressive towing capacity.”
While Toyota has worked hard to predict the uptake of the new model, Mr Buttner explained that the true demand would only be realised once the orders start rolling in.
“I think the market will tell us the story very quickly and we have every confidence in the product,” he said.
“On the back of HiLux’s really solid reputation, a lot of people have been buying HiLux for a very long time. It has great loyalty.”
GoAuto understands 3000 customers had made cash deposits for the new vehicle before pricing and exact specifications were made public.
Toyota has mounted a sizable advertising and promotional campaign for the new model, and Mr Buttner said attention from entertainment media such as the BBC’s Top Gear show had only helped the profile of HiLux.
“I think it reinforces the reputation it has already got,” he said. “Even on that show they referred to it as the unbreakable HiLux.
“It’s like a testimonial. They wouldn’t have had a story if they had picked something that fell to pieces.”
Features that are expected to increase sales of the eighth-generation HiLux include a wider range of variants which extend to 31 compared with the 23 of the previous generation, and a new Hi-Rider style, which brings the look of a 4×4 but the running gear and price of a 4×2.
“The Chevrolet Colorado revealed by our Brazilian colleagues is the result of ongoing work between Holden and Chevrolet hilux vigo smart cab 2013